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Leadership Team

PChome Online Inc.  Chairman
Hung-Tze Jan

A native of Nantou County born in the year 1956, Hung-Tze Jan graduated from the Department of Economics at National Taiwan University.

Hung-Tze Jan is the chairman of PChome Online Inc. and also the founder of PChome Publication and Cite Publication.

Hung-Tze Jan has over 30 years of experience in the media industry, having worked for United Daily News, Commercial Times, China Times, Yuan-Liou Publishing, Rock Records, Chinese Television System, Business Weekly, and many more. During the time he served as editor-in-chief for numerous media companies, he planned and edited over thousands of books and periodicals and was the founder of over forty magazines, including PChome and Business Next.
In Taiwan, Hung-Tze Jan is an acclaimed writer, opinion leader, filmmaker, editor, and publisher. He is highly respected for his insights on the issues between the socioeconomic environment and the trend towards the internet culture and creativity.
Hung-Tze Jan founded the Taiwan Internet and E-Commerce Association (TiEA). He has also served as chairman, director, and supervisor for many other associations in the publishing and information industries. In 1997, the People Magazine of Taiwan awarded him the Diamond Award. In 2008, the Government Information Office awarded him the Special Award of the 2nd Golden Vessel Awards for Digital Publishers.
PChome Online Inc. CEO & General Manager
Kevin Tsai

A native of Nantou County born in 1970, Kevin Tsai graduated from Master of Business Administration in Executive Management at Royal Roads University.

Kevin Tsai, is the CEO and general manager of PChome. Tsai, who used to be a supervisor in a chain retailer of consumer electronics, possesses more than twenty years of managerial experience in both virtual and physical channels. Tsai joined PChome Online in 2003 in charge of the operation and sales of consumer electronics. In Tsai’s time in PChome serving as director of e-commerce division and vice general manager, in addition to his successful management in IT products, he actively introduced daily commodities, cosmetics, and boutiques into PChome. Given Tsai’s contribution, PChome thus gained an annual growth of 20 percent in sales of PChome’s B2C business, which made it the largest B2C shopping website and the pioneer of e-commerce provider in Taiwan.


In 2016, Tsai took the position of COO and with the world first 24-hour delivery, built the largest self-operated warehouse of an e-commerce company in Taiwan in which more than two million products were stored. Under Tsai’s lead, PChome dedicated to the improvement of user experience and the collaboration with renowned brands and thus set multiple selling records in Taiwan e-commerce history; meanwhile, PChome also initiated strategic alliances with different industries to thoroughly penetrate Taiwanese people lives.


Since Tsai became GM of PChome in 2017, he implemented the operation strategy inclining to open collaboration and resources sharing. Furthermore, Tsai heard the need of organizational optimization and initiated PChome Innovation Project which, with strategic alliance, explored more business partners from different industries including e-commerce, telecommunication, credit card, payment service, logistics, and entertainment.


PChome will keep optimizing and innovating e-commerce industry in the future and strengthen the mutually beneficial bond between customer service and different industries. For example, PChome will keep ahead of the industry by using the technologies of AIoT to make its own intelligent warehouse more efficient.  Moreover, PChome will also carry out innovative selling strategies to widen customer reach with big data analysis and O2O integrated context marketing. PChome uses its own e-commerce platform as a starting point to make itself the most complete and comprehensive e-commerce ecosystem in Taiwan.


Tsai, elected as both CEO and GM of PChome since March 2019, will continue leading the 20-year-old company to set the milestone in the industry. Additionally, to satisfy all customer bases, with the resources in PChome ecosystem, Tsai devoted to building tight external connections and making PChome the e-commerce giant of diversified innovation.




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